Custom Beer Label Design
Unique Label Design
As a Brewmaster, you worked hard to craft that tasty liquid inside the can. You want the label to be just as unique as the beer you brewed. Custom beer label design can make your can stand out on the shelf when at the distributor.
What needs to be on a beer label design?
Beginning a brewery is exciting! Going from a microbrewery to a full size taproom and bar is an adventure. If you’re beginning to can your brews even more exciting. You made the investment for the fermentation tanks, the ingredients, the staff and so many more things … but have you taken time to think about your labels? Your label design is a very important investment. It’s the front end billboard to what’s inside that can!
If you’re looking to stand out in the competitive craft beer market you’ll need a unique label design. Here’s a few things to keep in mind you’ll want to include on your custom beer label.
Unique custom illustrations. You’ll want to have a custom design that tells the story of your beer. Don’t use clipart! At Hoot Design Studio, I create personal illustrations that represent the beer and story behind your beer, brand and culture at the brewery.
Keep the laces out. The front end panel of the label is key! You’ll want your label art to be attractive on the shelf but also show your logo, branding and name of the beer all in one quick glance. It’s not about being flashy. It must also be organized.
All the import stuff! As a professional beer can label artist, I have experience in what the TTB regulations and federal codes are. I understand the government warnings, text size, ABV and important information that must be on a label. I can also help create the UPC for your label as vector art and create can mockups for advertising.
Beer Branding
From can to can, your beers should have a sense of branding and unity and be easily recognizable on the shelf. When I design beer labels, I create a branding template to make sure your logo is front and center every time. Don’t get lost on the shelf!
How much does beer label design cost?
At Hoot Design Studio, I specialize in illustrating for the Craft Beer Community. I have a background in graphic design and a passion for pen and ink illustration. I provide custom illustration work for beer labels and brewery branding. The price range can vary depending on the scoop of the project. All designs include full licensing to the artwork to use on swag, merch, t-shirts and more! For a quote, please email Jen@hootdesignstudio.com or contact me here.
How do you make a beer label design?
When you hire Hoot Design Studio, you hire a professional label designer. I have over 15 years experience in the design and marketing industry with a specific experience working with breweries. Why would you hire a regular design firm who doesn’t know the industry? I will provide 100% custom art for your beer can label and beer packaging. From hand drawn artwork, digital illustration work and graphic design - I can walk you thru the entire label process whether it’s your first label or you 100th.
