The Design Rescue Show
The Art of Packaging:
Insights from Jen Borror In today's episode of The Design Rescue Show, host David Block speaks with Jen Borror, an award-winning illustrator and the creative powerhouse behind Hoot Design Studio. Known for her captivating custom illustrations and intricate packaging designs, Jen shares insights from her career, spanning over two decades in the creative industry. From starting as a production designer at a sign shop to building a successful studio specializing in food and beverage packaging, Jen’s journey highlights the importance of passion, persistence, and adaptability.
Jen discusses her groundbreaking projects, such as the award-winning Gold Crush hard seltzer label design and her global collaboration, Peace Not War, which supported Ukraine through the beer industry. She emphasizes the value of passion projects in gaining exposure, refining skills, and making meaningful connections. Jen also provides valuable advice for aspiring creatives, including the importance of balancing artistic and business skills while consistently sharing work that reflects the projects they wish to attract. This episode offers a rich blend of inspiration and practical guidance for designers aiming to make their mark.
