St. Elias Brewing Co.

Logo design, branding and packaging design for St. Elias Brewing Co., a family owned and operated brewpub in Soldotna, Alaska since 2008.

Our task was to refresh the logo and brand to reflect the spirit of Mount St. Elias, the fourth highest peak of North America and the surrounding landscape of the Wrangell Mountain range. When designing the packaging, we wanted to visually show the craftsmanship and quality of each beer. The hand-drawn explorer ship crusting a giant wave enhances the timeless look of the overall label design. The sketchy style of the artwork adds an artisan personality to the branding. Each beer is differentiated by a monochromatic color system which allows the style of the beer to stand out on the shelf while maintaining the brand recognition of the brewery.

Beer can label with an illustration of an explorer ship in Alaska.

Craft beer can 3D mockup showing Williwaw IPA with green digital art of a ship.

Custom beer label design for St. Elias brewing with hand-drawn pen and ink illustration of a boat.

Elevate Your Beer Can Labels With A Professional Label

Beer can mockup with cool label with a boat illustration.

Artist with tattoo on arm draws freely on the iPad Pro a ship sailing to Mt Elis mountains in Alaska.

Concept sketching show behind the scenes of designing a beer label and branding.

Sketchy illustration of a boat on rocky ocean waves sailing to Alaska.

Digital illustration of an explorer ship crashing waves.

Mock-up of beer can with Czech Pilsner label design in blue.

Packaging mockup for a 16oz beer can designed in Adobe Photoshop with smart objects.

Creative can with an illustration of an explorer ship on crushing waves in Alaska with St. Elias mountain in the background.

Creative packaging mockup of a beer can showing a bright colorful label design.

Red label design with illustration of mountains for Puddle Jumper Pale Ale by St. Elias Brewing Co.

Graphic design and drawing of a 16 oz beer can label.

The craft beer market is very competitive and the brand needed a visual identity that would be recognizable with a coherent design from label to label. The consistent imagery and layout allows unity from can to can while allowing the beer name and style to shine. This visually directs the customer's tastebuds to the hop & malt intensity they desire. The strong identification system not only creates brand awareness, but also effectively cut overall design costs while providing functionality and brand identity.

St. Elias Brewing Company believes in handcrafted and high quality world class beers! The design challenge was to first refresh the logo to build a bolder brand imprint. Hand-drawn letter forms paired with a classy mountain range illustration allowed for a badge design that makes the brewery easy to spot on the shelves. Bold. Identifiable. Timeless.

Creating clear rules for the logo, typeface and color, meant we could playfully express each beer’s distinct personality, whilst heroing the custom lettering by Jeremy Friend.

Craft beer series of new releases from St. Elias Brewing Co in Alaska.

Desk, iMac, iPad and work station of Jen Borror from Hoot Design Studio

Creative concept showing the process of how beer labels are designed.

Hand-drawn illustration of a large ship sailing towards mountains surrounded by crashing waves and water.

Timeless illustration of a boat in a sepia toned color palette designed for a beer label.

Explorer ship illustration drawn with the Apple Pencil in Procreate on the iPad Pro.

Monochromatic illustration in yellow hues and color blocking of a ship at sea.

The design is unified across six different beer labels for consistent recognition and shelf stand out. We equipped St. Elias with a clear template for their first canning and beer release, whilst maintaining a strong sense of identity.

Logo, branding and packaging design for St. Elias Brewing Co.

St. Elias Brewing Co.

Hoot Design Studio