Are you proud of your logo? Do you put it on swag...
If your logo is lacking luster, don’t stress it - I can help! Whether you are looking to re-brand and refresh or launching a new company, I support your vision. Your logo is your street sign for your business and should be timeless and unique.
Let’s build a brand that keeps your customers coming back!
When Jim Kraft of “2 Tin Cans And A String” (a telecom data cabling company) came to me with a new product idea I was fueled with creative ideas! He needed a logo and a complete branding package for his innovative new product “Squid Cabling Systems.”
Squid Cabling Systems is a patent pending patch panel solution that streamlines the installation of data cabling and identifies outlets - saving his current clients time and money. The product name “Squid” is derived from the shape of the product and its dangling cables. Hence, my excitement to illustrate the brand with a fun take on tentacles to represent the arms, cabling and wiring.
Once a concept is selected from the hand drawn pencil sketches, it is created in vector format using Adobe Illustrator. Each point, curve and handle is manually placed with precision.
A good logo must be versatile and first work in black and white.
Color-ways are explored AFTER the logo and symbol are defined.
Groundhog Day card mailed to current client base to soft launch and introduce the new product & brand.
Featuring my pen and ink hand drawn illustrations to make it personal.
How a logo and brand is born...
My branding and logo design process is unique. It all begins with an idea. Concepts are sketched by hand FIRST on paper! The computer is used as a tool to refine and finalize the brand. Unlike those fancy logo wizards and apps, my logos are custom drawn and expertly thought out. There’s no quick button for a strong logo and brand - unless you want a logo just like 600 other companies out there with the same cookie cutter “clip art.” Why would you want to look like everyone else? Your brand is unique, and your logo design should be as well.
After concept development, I draw the mark in vector format using Adobe Illustrator one anchor point at a time. This creates a high res. format that can be used on anything small and large including embroidery. I then explore typefaces and fonts if it’s not custom lettered. A good logo always starts in black and white. This is a must for a good design that works well on any substrate or size. Color exploration is the final step. I recommend a 2-3 color palette max so you can establish brand recognition with those swatches.
Lastly, how will your logo look on merchandise? Does it reverse out well on dark substrates?
From scratch to full design and branding, Hoot Design Studio provides solutions for startups and new companies to complete brand refreshes for corporate identity. Let’s connect your brand to the customers you’re trying to reach!
Brochures & Matching Collateral
Tell your brand’s story with eye-catching photos, key bullet points and contact info in a company brochure. Unity is key. Keeping your marketing consistent across the board will establish brand awareness.
Without a brand, you can’t grow a business. Don’t miss out on key customers!
At Hoot Design Studio, located in York, PA I am just as invested in your success as you are! Graphic design and marketing should never be looked at as “an expense.” It is an investment! An investment in your company, new customers and the key to reach your desired market position. Let’s be honest, you want to grow your business and ultimately make more money right?
I go beyond clever and creative to provide you one-of-a-kind original design solutions.
Ready to get started?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference. Let me help!