Interview with Pour Of Baltimore

A big shoutout to @pourofbaltimore on Instagram and a humble THANK YOU to Phin for having me on live as a guest during your MD Craft Beer Social Session! I appreciate the opportunity & had fun chatting.

Click HERE to replay our live interview!

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Phin: If you could design for any brewery … who would you love to create labels for?

Jen: Tröegs! Located right up the road from me in Hershey, PA. I feel like my style pairs nicely with their branding and handcrafted vibe. BUT I’d love to design for any breweries or labels! I’m actually working on Hot Sauce labels and Coffee Packaging at the moment!

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Instagram Live

Grateful for the opportunity to share my art and design background. Thank you Pour of Baltimore for having me as a guest during your Artist Series!

We dive deeper into the label designs for Baltimore breweries: Monument City and 1623 Brewing Co.

We dive deeper into the label designs for Baltimore breweries: Monument City and 1623 Brewing Co.


Phin asks me what my favorite beer style is …


Bear makes a guest appearance!

Bear makes a guest appearance!


During our interview I answer questions like: How did you get involved in the craft beer community?What is your graphic design / art background?What is your creative process for designing a label?What other projects am I working on beside craft beer…

During our interview I answer questions like:

  • How did you get involved in the craft beer community?

  • What is your graphic design / art background?

  • What is your creative process for designing a label?

  • What other projects am I working on beside craft beer can labels?

  • What breweries do you design for?

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We take a close look at behind the scenes of the illustration and creative thought behind Backpack Guy by Monument City Brewing Co. in Baltimore, Maryland.

Hand drawn in pen and ink using hatching and stippling techniques to create a one-of-a-kind beer label. Need a beer label designed? Let’s connect!

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A recent release by Monument City Brewing, meet Metric System! Learn the inspiration beyond the can art and label design.

Personalized beer can labels - for brands looking to stand out! It's all about differentiation, branding and a unique look.

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On The Fly Brown Trout by 1623 Brewing Co. - hand drawn in pen and ink using stippling dotwork pen techniques. This can keeps the laces forward and promotes brand awareness when on the shelf at the distributor. When designing beer can labels, it’s important to grab your customers attention quickly.

Where Can I Find a Beer Label Designer? Raises hand! How can I help? Contact me today!

We take a deeper dive into my creative process and how I take my pen and ink illustrations and create label designs with my art. Follow us on Instagram:Hoot Design StudioPour of Baltimore

We take a deeper dive into my creative process and how I take my pen and ink illustrations and create label designs with my art.

Follow us on Instagram:

Hoot Design Studio

Pour of Baltimore

Thank you Pour of Baltimore for your support!Craft Beer Blogger & Enthusiast  Sharing their beer adventures from Baltimore, MD

Thank you Pour of Baltimore for your support!

Craft Beer Blogger & Enthusiast

Sharing their beer adventures from Baltimore, MD

Have questions we didn’t answer? Need a label designed? Let’s chat!

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Whitey's Liquors: Ladies night with Jen of Hoot Design Studio w/ Guest Host Jenna from Union Craft Brewing

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The Art of Label Design: A Conversation with Pen and Ink Artist Jen Borror