Holloways Project - Logo Design & Branding
The Holloways Project is Monument City Brewing Company’s exploration of mixed culture and wild fermented ales, paying homage to the generations of brewers who carved the path, and the brewers of today who continue the tradition forward.
The logo design came together with a subtle representation of the barrels themselves in which the beer was fermented in.
Holloways Project Peaches Mixed Culture Saison
As I explored design concepts I focused on telling the story of the brand and the meaning behind the name itself. Holloways represent recessed old sunken paths/roads in Britain & Europe. The logo needed to visually support the history and tradition while maintaining a clean minimalistic approach.
Simple, high-end. Utilitarian and effortless.
Cork & cage
The cork and cage, color and shape of the bottle as well as the paper stock that the label is printed on were all taken into consideration when building the brand, logo and vibe.
The design goal: to create a brand that’s authentic, hard working and is proud of the craftsmanship behind the name.
