FreakyFISH Beer Label Design & Illustration
Creative concept, illustration and label design for FreakyFISH, a double IPA by Telluride Brewing Company
My label design features hand drawn illustration work combined with a vector fish scale pattern to complete the look and vibe of the beer. A big beer with big flavors needs a dynamite can design. Gander my unique and freaky label design for this double dry hop brew with a tasty 8.5% ABV. It all begins with creative exploration, pen and ink drawing and a wicked cool label layout that includes custom type. Hand lettering the beer’s name gives this label a whole new level of custom design.
The creative process starts with a doodle! A quick rendering and thumbnail that begins to tell the story. Then, the sketching and ink work unfolds.
Once the illustration is completed by hand, it is digitally colored in Photoshop and paired with vector elements to create an eye-catching beer can label. Hoot Design Studio combines the art of graphic design and illustration to help your brand stand out from the noise.